Why promotional pens are ideal whatever your brand or market

Everyone needs pens. It’s as simple as that. Whoever you speak to, you can be sure they rely on pens every single day of their lives – whether that’s in work to record meetings, make notes or write ‘to do lists’, or to use at home to write birthday cards, make shopping lists and help with the children’s homework.

This is great news for companies looking to use promotional products, as you can be certain that promotional pens will be popular. Research conducted by trade associations in the US and UK help to indicate the popularity of printed pens. Figures from the British Promotional Merchandise Association (BPMA) show that pens are so useful that 39 per cent of Brits said it is the promotional item they would most like to receive. The US-based Advertising Speciality Institute found that pens are the most popular freebie to be given to Brits, with 63 per cent saying they favoured this product over any other gift.

Choosing pens to give out to passersby or potential customers is a great way to support a particular marketing campaign or to simply boost your company profile, as everyone who receives a pen will be reminded of your company or campaign every time they look at it, especially if it features an eye-catching print!

Think of your market potential

One of the first things to learn in business is identify your target market and then tailor your services and advertising strategy directly to this audience.

While it is important to keep your clientele in mind when designing a range of promotional merchandise, you will also be able to grab the attention of those who haven’t heard of you. This could even help boost sales from an untapped market – you never know!

Perhaps you opt for an iconic brand like Parker, Bic or Senator for your campaign. Some Parker pens can be printed or engraved from as little as 50 units – which should suit organisations working to the tightest of budgets.

Ideal for any brand

Whether you are a manufacturer, a retailer or your organisation is a charity beginning a new campaign – whatever you are trying to promote, pens are great ways to get your message out to the public.

Pens have broad appeal regardless of industry or market sector and can be used by all demographics and socio-economic groups.
Pens also tend to be retained for a significant period of time. A BPMA survey revealed that out of all the promotional products received by the respondents, 12 per cent of them kept a promotional pen for the longest period of time.

An inexpensive advertising tool

Another reason why branded pens are a great way to raise awareness about your company is they are really cost-effective.

BPMA research indicates that the average cost per ‘marketing impression’ for a promotional pen is £0.001 per pen, which is considerably lower than other forms of advertising such as TV or radio adverts. What’s more, the entry point is lower with printed pens – you can order 100 pens for less than £150, which is considerably less than a series of TV adverts!

What is the longest period of time you’ve kept a promotional pen? We’d love to hear your stories below!