Using Stock Footage for Website User Engagement

There are lots of resources available that offer innovative and quirky ways to “guarantee” engagement and interaction from website users. However, engaging users is not always so easy in practice and ‘quirky’ is not always practical. Luckily, initiatives don’t have to be too innovative to be successful. With increasing download speeds and the rapid growth of social media platforms such as YouTube, video is now a hugely popular tool that is largely underutilised by businesses.

Video offers huge engagement potential which is why companies such as Google have invested heavily in facilitating video ads and why YouTube has been highly profitable. Implementing video on your website can be used to introduce yourself, answer questions, and encourage sales. It offers a new way to reach out and communicate a message to your users in a way that isn’t possible through text alone. If done well, people will likely share your video which will bring the added benefit of increased exposure.

Unfortunately researching, shooting and producing a video is usually a time consuming and expensive process. For many businesses, the skills are simply not available in-house. But wait, all is not lost! With the huge growth in demand for video, there has been huge growth in the production of stock footage.

Utilising stock footage is one of the quickest and cheapest ways to add high quality video content to your website. Not only does it save you going out and filming the footage yourself, there are millions of stock footage clips available in a wide variety of formats and resolutions covering pretty much any subject matter you could wish for. In short, buying stock footage can ensure that you have video content available for your site very quickly.

However, when buying stock footage you should ensure that you purchase at a suitable resolution. A low-resolution video may be great for mobile or web applications, but it won’t look so good on larger screens. Similarly, HD videos are a popular choice, but may be more than you actually need. If this is the case then you could save money by using a lower resolution video.

Ultimately, don’t jump in too quickly. If you decide that producing the footage yourself is not the right option then start by getting to know your technical requirements, the file format, resolution etc, and make sure the footage you use is suitable for your audience and conveys the desired message. You should then search through a variety of stock footage before finally purchasing. With so much choice available, you may regret jumping in too quickly only to later find something more suitable.

This article was produced by Image Source, producers and distributors of high quality stock photography