While the yearbook market in the U.S. declines, the trend in the U.K. is going the other way. AllYearbooks is the brainchild of Jake Gordon, a Bromley-born and raised entrepreneur who seems to have a handle on the yearbook situation.
Gordon has travelled extensively, has a sociology background from the University of Nottingham and he also has considerable experience in setting up websites. His interests, plus his dissatisfaction with the yearbook at Nottingham, gave him the impetus to start up his own small company, now three years old and thriving.
According to Jake, the large companies in the U.S. that have gone all-out with training classes and specialized staff are just not adapting to the changing market, with the result that their products are more limited in scope. They are also very expensive to produce, and simply not affordable for a large percentage of the potential consumers.
The idea, says Mr. Gordon, is that small companies like AllYearbooks are able to change right along with the changing times, in this case the advent of numerous social networks established on the Internet. Gordon’s company is designed so that everyone can easily get involved and contribute as an individual. The results have already proven that this sort of collaboration works remarkably well.
The conclusion would seem to be that the U.S. publishers are letting sites such as Facebook and MySpace undermine their customer base, while AllYearbooks and others like it are taking advantage of the ease and speed of communication that is available on the worldwide web.