Making Use Of Three-Way Fold Brochures

The three-way fold brochure is one of the most popular setups, especially with regards to promotional material.

These folds can be configured in a variety of ways such as the z-setup or the gate fold. There are other variations but those are the two most popular ones.

The best fold entirely depends on the individual design and purpose of your brochure but the most common type is the three-way fold. One of the reasons for this is that this configuration is easiest to print and most uniform. Since it is basically the industry standard, these types of brochures are often the cheapest to print.

If you want something a little more unique and noticeable, then going for something a bit different such as the gate-fold setup may be advisable. Z-folds can also be good, but the way they read in their progression of content can be confusing to the reader and they are more suited to having different topics on each page.

The three most common layouts are the standard tri-fold and the slightly rarer z-fold and gate-folds; however, these are all fairly cheap and easy to produce.

Tri-folded brochures are most popular in the service industries; businesses such as hotels and restaurants etc. These brochures are also used for more informational purposes such as for banks to explain to their client’s particular procedures etc. However, this standard design can be suitable for almost any type of business.

Brochures are a great way to get your business off the ground since they are one of the cheapest ways of getting known and there are many different options out there to help you find the best deal.

Although they are not as cheap as printing flyers, they can contain a lot more information and images and almost certainly work out to be a better option in most cases.

Brochures are easy to customize and the more you have printed, the cheaper the price per unit is. They are easily distributable too (although perhaps not as easy as flyers).