Making the most of the bluffers guide to business

John Winterson Richards and Thomas Drewry update the original guide to getting ahead in the world of not-so-small business.  This is a witty dissection of the follies of entrepreneurship and will surely bring a smile to the lips of anyone who has ever started their own company.

Never again will you confuse your SWOT analysis with your mission statements, or your POS with a USP. You can now bask in your clients admiration and amaze competitors with your knowledge of the merits of economies along with clear identity branding and the benefits of social media. Another plus is that when things don’t go exactly as planned , you will know to blame the macroeconomic factors.

The guide coaches readers on how to become all-round business bluffers. There are chapters covering the three burdens of business, the people you cannot avoid, and inspirational start-up stories (for those days when you need a little boost to your morale).

A 5-million-copy bestselling series, The Bluffer’s Guides®have been helping people out of sticky situations for over four decades. Now relaunched, they’re back – and not just in paperback. E-books are available from all major online bookstores. Bluffer’s mission is to eradicate social embarrassment from this world, and (with the help of their witty experts) they’re well on their way to doing just that.

The Sunday Telegraph described the original series as containing ‘an amazing amount of solid fact disguised as frivolous observation’ and Daily Mail hailed the guides as providing a ‘means to apparent instant erudition without actually having to know or study anything.’

John Winterson Richards has degrees in both law (which he has ignored ever since) and business administration (which taught him one valuable lesson: the only people who make money through MBAs are the business schools). If you’ve never heard of him, it is because, like all truly powerful men, he likes to work behind the scenes. His ambition is to become one of the idle rich. According to his friends, he is exactly halfway there.

Thomas Drewry graduated with a first-class degree in Economics and Finance before working in corporate finance for two distinguished investment banks, one British, one Dutch, both defunct. He soon realised that banking involved working very long hours and a great deal of numbers he did not always understand, so set his sights on entrepreneurship instead, having heard that it was the new rock ‘n’ roll. He is still waiting for hordes of uninhibited groupies to mob him. In the interest of full disclosure, it should be noted that he is currently Chief Bluffing Officer at Bluffer’s.