Daryl Willcox Publishing, has released a useful free guide to help small businesses and startups with DIY marketing and PR.
The guide is aimed at businesses who promote themselves in the press. It defines why PR is beneficial, provides a step by step ‘how to’ guide to writing a press release and details how small businesses should go about contacting members of the media with their news.
Additionally, the guide describes how companies can apply social media strategies and use other PR tools such as blogging to connect with customers. It also shows how to use audio and visual formats to present messages in different ways.
The free PR for Small Businesses Guide is available here.