Dragon’s Den star opens new boutique in Norwich

One of the stars of the popular television show Dragons Den, Theo Paphitis, recently opened a small boutique store in Norwich. The successful businessman is somewhat idolised by many people who want to start a small business and he is often seen on the television show offering his advice and money in order to get small businesses off the ground.

His retail empire is significant and he also has a lot of interest in finance and property, as well as consumer goods. In the last few years he has been essential in the launch of many businesses from his involvement in Dragons Den and is also famous for being able to turn around failing retailers. Some of his most high-profile acquisitions of failing firms include La Senza and Rymans, both of these companies were made into successful businesses.

Theo recently commented, “We sold La Senza back in 2006 and I had managed to turn it, with my team, from a failing retail company to one that was very successful. Last year the business started to decline again and it is difficult not to want to get involved with the company one more time.

“This new shop which offers lingerie is a project that I’ve been wanting to launch for a very long time. I first got involved in the industry back in 1997 when I purchased a struggling lingerie shop and I found it was quite easy to understand how the industry worked and how to improve their business.”

The new boutique store is going to open in Norwich at the Chapelfield Shopping Centre and it is his latest retail project. This is the second store offering lingerie that the retail guru has started after the successful launch of the first shop in Manchester last year at the Trafford Centre.