Dragons Den looking for 2011 applications

After its record breaking series in 2010, Dragons’ Den is open for business once again, giving entrepreneurs from across the country the opportunity to pitch for investment and fulfil their business ambitions.

Last year saw the multi-millionaire investors offer their own money to 17 worthy entrepreneurs. One of the most memorable was Kirsty Henshaw, who, after an emotional encounter in the Den, secured £65,000 from Duncan Bannatyne and Peter Jones to expand her business. With their help, her range of ‘Freedom’ healthy frozen deserts has hit 2000 supermarkets nationwide and sales figures have hit £360,000. She predicts she’ll make £1million in sales in her first year alone…

Dragons’ Den has created some incredible success stories over the last eight series. Brixton based Levi Roots shared his secret recipe, Reggae Reggae Sauce, with the financiers, in return for a £50,000 cash injection. Since the Den, Levi’s created a wide range of products, he says last year he sold six million bottles of his sauce alone and his business is now valued in the millions. But it’s not just about food; Imran Hakim’s I-Teddy, Neil and Laura Westwood’s Magic Whiteboard and Peter Moule’s electrical Chocbox are all businesses that have followed a path to success assisted by Dragon backing!

The rules are simple: entrepreneurs can ask for cash investment in return for equity in their business. However, they must get at least the amount they ask for or they will walk away with nothing. The Dragons want to invest in the very best that British business has to offer. They’re prepared to listen to a pitch for any type of business but they have to believe that it requires investment and will make money before they’ll back it with their own cash.

If you’re genuinely seeking investment for your business idea or invention, we’d like to hear from you. For an application form please send an e-mail to dragonsden@bbc.co.uk or visit  www.bbc.co.uk/dragonsden/apply for details on how to apply.