Eyecare: perceptions, provision and potential

By Jim Lythgow, director of strategic alliances at Specsavers Corporate Eyecare. Eyecare may often still be seen as being associated with something required by people who wear glasses to read or to drive. However in practice, eyecare is about a great deal more. A simple eye examination can not only test a person’s vision, but […]

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Brandrefinery New Infographic Reveals Top 5 Secrets for Successful Product Launch

Continuing its strong tradition of sharing best practise and agency knowledge, the branding agency, Brandrefinery has published a new infographic today which reveals its five secret ingredients for a successful product launch in 2015. Based on round table discussions amongst its own branding experts and selected consultants, the five secret ingredients are its predictions, directives […]

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Business Expansion Ideas for SMEs

Business expansion is a double-edged sword, bringing benefits and dangers in equal measure. Increased profits only come from growth, but you also know that pushing the boundaries too far could spell disaster. Outlined below is a simple strategy for controlled expansion. You’ll maximise space and minimise outgoings, creating the ideal working environment for improved profits. […]

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