Free PR for Small Businesses Guide

Daryl Willcox Publishing,  has released a useful free guide to help small businesses and startups with DIY marketing and PR. The guide is aimed at businesses who promote themselves in the press. It defines why PR is beneficial, provides a step by step ‘how to’ guide to writing a press release and details how small […]

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SMEs need effective PR

It seems that a lot of people, including those directly involved in the industry, don’t understand the nature of public relations, or PR as it is known.  Ultimately, the goal of PR (as in this link and the logo to the left) is to get the attention of the public in a favourable light. The […]

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